Minimum Viable Product (MVP) is used a lot around startups and specially software and technology industries. It is basically a phase after you want to launch an exciting idea you have in mind as a product or an experiment for pivoting from an existing product.

Our definition of MVP and what we believe is the correct one is thinking towards it as a process rather that a simple version of a complete future product. That's why it really matches to our mantra of iterating the process every 21 days.

Every 21 days, we help you identify your riskiest assumption and then go through our 4 step approach to get it in-front of your customers as soon as possible and then iterate again and again, until you find the product market fit.

It doesn't mean this process have to repeat continuously. Depending on how much you know about your users and their needs, the cycle can happen only once. In most cases, the process only repeats max three times, where then the entrepreneur either goes to the next stage of product iteration or completely stops the process.

Our process does not include idea phase, as that's left to the entrepreneur or the owner of the idea to communicate it to us. We do provide guidelines and mentoring if needed, to better shape-up the idea.

RapidIteration MVP development process

After fully understanding your idea and what you want to launch, we start our four step process that starts with prototyping, planning and goes toward launching and then evaluating the aftermath of the release.

We implement a strict communication and feedback loop both with you and your potential customers during this process. This is fundamental in making sure what is being built is addressing those critical assumptions and the needs of your customers.

Do you have an idea? Let's get it build in 21 days with RapidIteration.